Greg Haskell, a performance expert at The Fittest, shares his journey and the philosophy behind The Fittest's approach. He emphasizes education, motivation, and building relationships with customers. Greg discusses the significance of sleep, movement, and bonding for optimal health and performance. He encourages individuals to experiment and prioritize their why to make positive changes. Greg pays attention to metrics and asks questions to understand what people want to learn. He addresses topics like consistency, discipline, and time management. Greg's writing process involves planning and researching, and he aims to be impeccable with his work. He also discusses the importance of behavior change and shares his four favorite movements for fitness: deadlifts, sprinting, farmers carry, and push-ups.